I’m know that cheap products like to associate themselves with successful movies, but this is just being greedy. Domino’s, in pursuit of a slice of the proverbial pie (pun intended and maliciously so) decided to make a pizza dedicated to The Dark Knight™. My assumption is, the target market for this are rabid Batman™ fanatics who preserve Batman™-related memorabilia in Mylar™.
I would totally understand The Dark Knight™ themed toys, Nokia cellphones, grappling hooks, champagne, hookers and even helicopters, but why pizza? Pizza has no relation to that movie whatsoever. In addition to the fact that it makes very little sense, this ad is so cheesy (yes, I know) it makes me want to vomit into my Batman™ air-sickness bag. Mr. Domino, please, next time introduce a Family Guy Pizza or something, I’m sure that the show’s demographic would be more appreciative of the product link anyway.







